CRI Marketing Survey

 

In order for CRI to continue to grow strategic marketing is necessary to obtain new consumers, to extend a broader awareness, to distinguish CRI from its competitors, and much more.  We value your thoughts and believe that they can help us achieve these goals.  Please complete the following marketing survey so that CRI as a whole can better reach its full capacity as a pioneer in the field of home health care.  We thank you for your time and your valued opinions. 

 

Title DR MISS MR MRS MS

First Name *

Last Name *

Email Address *

At which CRI office are you employed? *

Have you ever seen any advertisement for CRI? * -- Please select -- Yes No

In the past month, how many times have you seen an advertisement for CRI? * -- Please select -- 0 1x 2x 3x 4x 5x >5x

In the past week, how many times have you seen an advertisement for CRI? * -- Please select -- 0 1x 2x 3x 4x 5x >5x

Which of the following advertisement types have you seen or heard for CRI? * Billboard Magazine Facebook Newsletter Blog Website Church Bulletin TV Commercial Radio Spot Newspaper Other

If other, please list...

How well do you remember CRI's advertisements? * -- Please select -- Well Somewhat Few Details Not at all

What did/do you like most about CRI's advertisements? *

What did/do you like least about CRI's advertisements? *

What is the first idea that comes to your mind when you see a CRI advertisement? *

What would you say the main message of the advertisement(s) was? *

If you were to describe the advertisement to a friend what would you say the ad is? * Funny Emotional Creative Informative Irritating Sincere Pleasant Unique Memorable Enticing Immature Boring

Please answer yes or no to the following questions based on your opinion. The claims in the advertisement are believable.

I understood the services being offered.

The advertisements were original.

I would invest in these services.

Please check the following if you agree with the statement. * The ad was appealing to the eye The ad was fun to watch Would you tell someone about this ad? Would you like to see similar ads in the future?

If you were/are a consumer what would influence you in choosing CRI's services. * Word of Mouth Publications CRI Website Events Advertising

If none of the above, please list your reasoning for why...

How long have you been using the internet? * -- Please select -- Less than 6 months 6-12 months 1-3 years 4-6 years 7+ years

Where do you access the internet? * Home Work School Public Terminals Other

In the service/health care industry what advertisements do you find the most appealing/memorable?

Do you watch television? If so please list what channels you watch. *

Do you listen to the radio? If yes, please list what stations you listen to. *

If no, what other forms do you listen to (ie Sirius, Ipod, MP3 player, Pandora, etc.).

Please list any print publications that you read.

What is your highest level of education? Grammar school High school Some college Bachelors degree Masters degree Doctorate degree Professional degree Other

What is your race?

What is your gender?